Description of this module

Negotiation Techniques

Negotiation Techniques


Objectives - With this training, the attendee should be able to:

  • Know how to choose the appropriate business strategy for each situation;
  • Prepare the negotiation methodically;
  • Use specific techniques to act under pressure;
  • Know how to balance the negotiation power;
  • Develop an effective style of negotiation;
  • Improve communication skills.


  • Negotiation dynamics
  • Strategies, stages and goals
  • Customer evaluation and guidelines
  • Business management
  • Tactical maneuvers
  • Body language
  • Major errors

  • Expositive methods (oral exposure of the contents);
  • Demonstrative methods (pictures and videos displayed);
  • Active methods (case studies discussion and constant interaction with participants to consolidate the learned ideas and contents).
  • Final evaluation of the knowledge acquired by the learner;
  • Evaluation of the trainer, the training session and the training provider.
  • This training aims to involve all health professionals: pharmacists, technicians and pharmacy assistants, nurses and assistants, managers and supervisors who exercise their activity in the field of the pharmacy.
  • This training includes material to support the learning and an attendance certificate.