Objectives - With this training, the attendee should be able to:
- Know the stimulation processes of purchase and maximize its positive effect in an acquisition process;
- Identify the different factors involved in optimizing a commercial space;
- Identify customers characteristics, needs and expectations;
- Know how to promote the products;
- Know the structure of the point of sale, its spaces, and equipment and circulation areas;
- Know the rules of a category management;
- Understand the importance of management consulting for the optimization of the pharmacy business.
Contents
- Merchandising
- Customer: satisfaction, knowledge and expectations
- Point of sale: space, equipment and circulation areas
- Sorted
- Product distribution
- Category management
- Management consulting