Description of this module

Optimization and Organization of Commercial Spaces

Optimization and Organization of Commercial Spaces


Objectives - With this training, the attendee should be able to:

  • Know the stimulation processes of purchase and maximize its positive effect in an acquisition process;
  • Identify the different factors involved in optimizing a commercial space;
  • Identify customers characteristics, needs and expectations;
  • Know how to promote the products;
  • Know the structure of the point of sale, its spaces, and equipment and circulation areas;
  • Know the rules of a category management;
  • Understand the importance of management consulting for the optimization of the pharmacy business.


  • Merchandising
  • Customer: satisfaction, knowledge and expectations
  • Point of sale: space, equipment and circulation areas
  • Sorted
  • Product distribution
  • Category management
  • Management consulting

  • Expositive methods (oral exposure of the contents);
  • Demonstrative methods (pictures and videos displayed);
  • Active methods (case studies discussion and constant interaction with participants to consolidate the learned ideas and contents).
  • Final evaluation of the knowledge acquired by the learner;
  • Evaluation of the trainer, the training session and the training provider.
  • This training aims to involve all health professionals: pharmacists, technicians and pharmacy assistants, nurses and assistants, managers and supervisors who exercise their activity in the field of the pharmacy.
  • This training includes material to support the learning and an attendance certificate.