Description of this module

Pharmaceutical Marketing

Pharmaceutical Marketing


Objectives - With this training, the attendee should be able to:

  • Understand the marketing importance in a company strategy;
  • Understand how to communicate internally and externally to win the market;
  • Analyze new directions and opportunities;
  • Apply marketing concepts daily;
  • Learn how to prepare a marketing plan.


  • Introduction to marketing
  • Analysis and market access
  • Strategic development and plan
  • Marketing mix
  • Merchandising and sales
  • Marketing services
  • Competition and business strategies
  • Expositive methods (oral exposure of the contents);
  • Demonstrative methods (pictures and videos displayed);
  • Active methods (case studies discussion and constant interaction with participants to consolidate the learned ideas and contents).
  • Final evaluation of the knowledge acquired by the learner;
  • Evaluation of the trainer, the training session and the training provider.
  • This training aims to involve all health professionals: pharmacists, technicians and pharmacy assistants, nurses and assistants, managers and supervisors who exercise their activity in the field of the pharmacy.
  • This training includes material to support the learning and an attendance certificate.