Objectives - With this training, the attendee should be able to:
- Understand the marketing importance in a company strategy;
- Understand how to communicate internally and externally to win the market;
- Analyze new directions and opportunities;
- Apply marketing concepts daily;
- Learn how to prepare a marketing plan.
Contents
- Introduction to marketing
- Analysis and market access
- Strategic development and plan
- Marketing mix
- Merchandising and sales
- Marketing services
- Competition and business strategies